Interesting times in the electric vehicle market, as more and more carmakers try to position themselves in what looks like a second phase of growth.

In the luxury market segment, the announced launch of Tesla’s Cybertruck has galvanized a market that, in the United States, buys two million vehicles each year. What at first looked like a prototype of a prototype, has turned out to be a completely revolutionary design that combines a unique-looking vehicle with much lower manufacturing costs than expected. With more than half-a-million orders on its books, the company is now prioritizing its production over the Roadster.